Creative incubator The Lab at Anonymous Content has released Wake Up, a short film presented by HP and directed by Olivia Wilde (who joined Anonymous Content last summer for her first commercial and branded content representation).
Wake Up stars Margaret Qualley as a woman recovering from amnesia, forced to rediscover her humanity in an increasingly digital world.
HP described the short as “a provocative invitation to start a conversation about how the technology we depend on for our information, entertainment, and social connection has come disturbingly close to supplanting the very interactions that make us human.”
The film debuted last week at ChefDance, an event during the nearby Sundance Film Festival in Park City, Utah.
“It was such a thrill to collaborate with Margaret Qualley, legendary cinematographer Matty Libatique [nominated for Oscars as DP of Black Swan and A Star Is Born], and the rest of our extraordinary crew to tell this story about what it means to be human,” said Wilde, who made her feature directorial debut last year with the critically acclaimed Booksmart.
Credits
Client HP Production Anonymous Content Olivia Wilde, director; Matthew Libatique, DP; Akin McKenzie, production designer; David Webb, first AD; Eric Stern, managing director; Kerry Haynie, head of production; Laurie Boccaccio, line producer; Zac Ryder, Adam Groves, executive creative directors; Chase Hilton, Garrett Combes, lead creatives; Esther Peris, producer. Performers Margaret Qualley Editorial Work Editorial Neil Smith, editor; Marlo Baird, exec producer; Christie Price, producer. Color Color Collective Alex Bickell, colorist; Claudia Guevara, exec producer. VFX Moving Picture Company (MPC) Alvin Cruz, on-set supervision; Lexi Stern, exec producer; Sara Gbadamosi, producer; Benji Davidson, VFX supervisor/lead Flame artist; Sam Shiflett, Andy Roberts, Rob Ufer, Hector Cabrera, Peter Ulukpo, Sean Anderson, Ragesh Ramchandran, Manu Gopalakrishnan, compositors; Anthony Riccardi, Kris Fortin, designers/animators. Music Track “Otherside” by Perfume Genius. Music Supervision Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Sound Design Jafbox Sound
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
