Peter Thwaites of The Corner Shop directed this spot titled “Fun Ride” for American Family Insurance out of BBDO New York.
Part of the “Keep People Fearless” campaign–which carries the tagline “Insure Carefully. Dream Fearlessly”–this :30 shows us a grown man experiencing a joy ride with a lot of little kid in him. That’s because he’s now driving the car he dreamed about as a lad.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, EVP, executive creative director; Tom Kraemer, sr. creative director; Jens Petter Waernes, creative director; Dan Blaney, SVP, group executive producer; Corie Rosenblatt, producer; Melissa Chester, executive music producer; Jessica Nugent, SVP, production services director. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jessica Miller, head of production; Jay Shapiro, line producer/EP; Joost van Gelder, DP. Editorial Work Editorial Bill Smedley, editor; Chris Delarenal, producer; Chris O’Brien, Julian Laing, assistant editors. Post/VFX The Mill New York Gavin Wellsman, creative director; Heath Raymond, exec producer; Christina Yiallouris, producer; Ajit Menon, shoot supervisor/3D lead artist; Krissy Nordella, 2D lead artist & finish artist; Thomas Panayiotou, Eric Sibley, Roger Cerqua, 2D artists; Jonathan Lee, 3D artist; Anish Mohan, 2nd 3D lead artist; Michael Almodovar, Andre Vidal, finish artists; Crystal Samuel, matte painting; Jeff Lopez, Lalit Salunke, John Wilson, animation; Pablo Estrella You, Eric Xu, lighters; Quinn Thompson, model; Senthil Murugan Balasundaram, lead tracking; Sewang Kim, FX; Ryan Federman, rigging; Adam Scott, colorist; Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore, color assist. (Toolkit: Flame, Nuke, Maya, Substance Painter, 3D Equalizer) Music “You Make My Dreams” by Daryl Hall & John Oates. Sound Design Brian Emrich Audio Post Sound Lounge Tom Jucarone, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More