"Defender: No Time To Die" is a TV/cinema campaign for the Land Rover Defender. This tie-in spot to the upcoming James Bond film No Time To Die was created by agency Spark44 and showcases the Defender vehicle’s extreme off-road capability. The idea was to exhibit the New Defender’s off-road features in the most challenging environment imaginable–by the stunt team on the set of No Time To Die. The ultimate product demonstration for the ultimate off-road vehicle.
Brian Fraser, global chief creative officer at Spark44, said, “This campaign is a celebration of what happens when two of the most iconic British brands come together and of course it’s delivered with just a little smile.”
Credits
Client Land Rover Defender Agency Spark44 Brian Fraser, global chief creative officer; Lee Aldridge, creative director; Andrew Edelston, Al Brown, creatives; Maggie Blundell, sr. producer; Elizabeth Newton, assistant producer. Production Eon Productions Cary Fukunaga, Alexander Witt, directors. Editorial Chinagraph London VFX Jam/Chinagraph London Audio Clearcut
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
