"Defender: No Time To Die" is a TV/cinema campaign for the Land Rover Defender. This tie-in spot to the upcoming James Bond film No Time To Die was created by agency Spark44 and showcases the Defender vehicle’s extreme off-road capability. The idea was to exhibit the New Defender’s off-road features in the most challenging environment imaginable–by the stunt team on the set of No Time To Die. The ultimate product demonstration for the ultimate off-road vehicle.
Brian Fraser, global chief creative officer at Spark44, said, “This campaign is a celebration of what happens when two of the most iconic British brands come together and of course it’s delivered with just a little smile.”
Credits
Client Land Rover Defender Agency Spark44 Brian Fraser, global chief creative officer; Lee Aldridge, creative director; Andrew Edelston, Al Brown, creatives; Maggie Blundell, sr. producer; Elizabeth Newton, assistant producer. Production Eon Productions Cary Fukunaga, Alexander Witt, directors. Editorial Chinagraph London VFX Jam/Chinagraph London Audio Clearcut
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
