RadicalMedia’s Mollie Mills directed this spot for the Recording Academy and the Grammys. Titled “Underdog,” this Grammys promo video features an all female choir.
Performing Alicia Keys’ “Underdog,” the choir is made up of women of all ages, colors and body types. Conceived by a creative team at TBWAChiatDay, Los Angeles, this promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through all the choir women sitting down except for one who’s left standing, representing the 2%.
Credits
Client Recording Academy Agency TBWAChiatDay, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art; Gabriel Miller, Nic Buckingham, creatives; Anh-Thu Le, director of content production/producer; Josh Levion, associate producer; Jessie Glenn, production coordinator; Simon Wassef, chief strategic officer. Production RadicalMedia Mollie Mills, director; Magdelena Czmuda, producer; Jordan buck, DP; Jim Bouvet, exec producer; Frank Scherma, president. Editorial Rock Paper Scissors Lauren Dellara, editor, Alyssa Oh, editors; Adam Parker, producer; Shelly Rose, assistant editor; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Vocal Arrangement & Mix Barking Owl Kelly Bayett, creative director; Alex Lilly, music arranger; Matt Keith, mixer; KC Dossett, producer; Brad Beasley, assistant mixer. Color a52 Gregory Reese, colorist; Aaron Flickinger, Corey, Martinez, assistant color; Jenny Bright, producer; Thatcher Peterson, exec producer. Finishing a52 Noah Poole, online editor; Sarah S. Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
