Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in this TV/cinema campaign for the Volkswagen Touareg, created by adam&eveDDB, London.
Revealed only by the mist of their breath and their shadows under lights, their journey takes a suspenseful turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them. The ad highlights that the Touareg is the first Volkswagen model available with the Night Vision assist system. A thermal image camera (infrared camera) integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead. By revealing the woman and her best friend, this technology that helps our relieved driver avert any danger.
The work consists of 30-second and 60-second versions for TV and a longer two-minute cinema cut featuring the ride comfort, sleek lines and state-of-the-art driver assist feature in the Touareg.
Titled “See the Unseen,” the film was directed by Niclas Larsson via production house new-land London and shot by DP Linus Sandgren (La La Land, No Time to Die). The music for the spot was composed by Carlos Cipa, with postproduction by Untold Studios. Factory Studios, London, provided sound design and audio post.
Credits
Client Volkswagen Touareg Agency adam&eve DDB, London Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Paul Knott, creative director, copywriter; Tim Vance, creative director, art director; Nikki Cramphorn, Nia Maclean, producers; Sarah Morning, planner; Michael McConville, managing partner. Production Company new-land, London Niclas Larsson, director; Linus Sandgren, DP; Trine Pillay, exec producer. Editorial Carla Luffe, editor. Postproduction/VFX Untold Stories, London Ian Berry, Ellie Joseph, post producers; Tom Raynor, Alex Babucci, VFX supervisors. Color Company 3 Sofie Borup, colorist. Music Leland Music, London Abi Leland, Toby Williams, music supervisors; Carlos Cipa, composer. Sound Design/Audio Post Factory Studios, London Anthony Moore, sound designer/mixer; James Utting, sound designer; Deborah Whitfield, sound producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
