Martin Werner of RESET Content directed this “It’s Gonna Be Great” spot for McCormick & Company’s herbs, spices and seasonings.
Created by Grey New York, this flavorful ad is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.
Client McCormick & Company Creative Agency Grey New York John Patroulis, chief creative officer; Jeff Anderson, executive creative director; Kevin Gentile, creative director, art director; Mike Abell, creative director, writer; Justine Feron, group strategy director. Digital Agency Grey Midwest Ray Elfers, group creative director; Jessica Cahill, sr. designer; Brett Barnett, copy director; Chris Lutes, AD technology. Executive Production Townhouse James McPherson, chief production officer; Katy Hill, VP, exec producer; MJ Soler, producer; Leland Drake, music producer. Production Company RESET Martin Werner, director; Paul Gilpin, DP; Dave Morrison, managing director; Deannie O’Neil, Jen Beitler, exec producers; JP Colombo, head of production; Matt Maclennan, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, managing director/EP; Julianne Watson, producer; Ashley Tantillo, assistant editor. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer. Sound Design/Mix Sound Lounge Tom Jucarone, sound designer/mixer. Graphics ArtJail Steve Mottershead, creative director; Ross Denner, head of 3D; Tom Cushwa, 3D modeling; Christina Ku, 3D lead/generalist; Ben Elliot, 3D artist; Christoph Schroer, 2D lead; Dayung Jo, compositing; John Skeffington, exec producer; Sue Yee Hubbard, producer. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
