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    Erich & Kallman, Director Doug Walker Team On “Newscast” For UN Women’s Generation Equality Campaign

    By SHOOTUpdated:No Comments2835 Views

    This PSA titled “Newscast,” developed for UN Women’s Generation Equality campaign by San Francisco-based agency Erich & Kallman, reveals that inequality at work is not old news for women. Created for International Women’s Day (3/8), which carries an official theme this year of “I am Generation Equality: Realizing Women’s Rights,” the piece features an in-camera transformation of a 1950s newscast into one from present day. Throughout the piece a newscaster presents startling facts about “the state of working women around the world.” In the end, the sobering takeaway is that these facts aren’t from a different era, rather they are true of our current world in 2020. 

    “The struggle for gender equality has been fought over many generations. While there has been some progress on women’s rights and empowerment, it has not been deep enough or fast enough. Not a single country in the world has achieved gender equality,” said Oisika Chakrabarti, chief of communications and advocacy a.i., UN Women. “The fact that we could still be watching the same news as our grandparents as this PSA shows, means that we simply have not seen enough progress. To bring change we need every individual, collective, organization, and country to be a game-changer. We are calling on everyone to be part of Generation Equality and to make gender equality a reality.”

    “We were working with one of our clients on their International Women’s Day effort last year and looking at statistics about working women. For as much as our world talks about women’s equality, it was appalling to see the lack of real progress. We were looking at each other saying that these stats could be from the 1950s, and that’s where the idea was born.” said ad agency CCO and co-founder Eric Kallman. “Thankfully, equal pay is slowly moving from cultural conversation to actual initiatives for companies. But the bigger battle for workplace equality–fair pensions, access to well-paying STEM jobs, and mandatory maternity leave–seems to evade our collective conscience.”

    The single-take video was directed by Doug Walker of Caruso Company. “We knew we had to design the choreography to be seamless. I broke the script down into sections, giving our talent and all of our stagehands key words from our script to act on,” said Walker.

    Credits

    Client UN Women Agency Erich & Kallman Eric Kallman, chief creative officer. Production Caruso Company Doug Walker, director; Norman Bonney, DP; Robert Caruso, exec producer; Vieve Haag, producer; Janae Bassignani, production coordinator; Annie Spiegelman, assistant director; David Daugherty, production designer; Aaron Young, prop master; Molly Rebuschatis, wardrobe. Postproduction 1606 Studio Brandy Troxler, editor; Jon Ettinger, exec producer; Matt Trivan, visual effects; Doug Walker, color. Audio Post M Squared Productions Mark Pitchford, sound engineer, co-founder. Music Butter Music Andrew Sherman, chief creative officer, composer; Annick Mayer, exec producer; Stone Irr, producer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Caruso CompanyDoug WalkerEric KallmanErich & Kallman



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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