Austin Peters of RadicalMedia directed this short for masked cowboy country singer Orville Peck. Titled “Queen of the Rodeo,” the video follows Peck and drag artist Thanks Jem, member of the First Nations community and the singer’s original inspiration for the song, as she competes in a pageant held at a local Texas rodeo.
The short captures Peck’s modern-day rodeo aesthetic. Warmly lit, ‘70s-inspired cinematography brings the film to life as Peck shifts into a verse from hit song “Roses Are Falling,” from within a giant, heart-shaped rose garland. The video was shot in Fort Worth Texas and Los Angeles with the help of several local Fort Worth rodeo queens. Additional cameos include model Tess Holiday and Louisianna Purchase. This is the last video for Orville with the Sub Pop label as he has just signed with Columbia Records.
CreditsClient Orville Peck Label: Sub Pop Alissa Atkins, commissioner. Production RadicalMedia Austin Peters, director; Danny Dewes, producer; Jennifer Heath, exec producer; Bill Kirstein, DP; Wylie Gelber, art director; Matthew Leaf, hair & makeup. Editorial Cosmo Street Marlo Caine, editor. Postproduction/VFX The Mill Mikey Rossiter, colorist; Heath Raymond, post producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More