Creative agency B-Reel came up with this campaign to launch the new Hyundai Elantra, designed to attract millennial and Gen Z car buyers. Director Sergi Castella of production house Imposter was brought in for this centerpiece spot in the “This Is How You Dare” campaign which reimagines the traditional car commercial through a millennial/Gen Z lens.
This is the first time that Hyundai and B-Reel have worked together. Hyundai and B-Reel reps first met last year when the brand was looking for a creative agency to deliver unexpected yet relevant creative to reach a younger audience.
CreditsClient Hyundai Motor Company (Global) Agency B-Reel Jonathan Graham, executive creative director; Magda Tomaszewski, brand director; Myke Gerstein, director of production; Sachin Arora, sr. producer; Suchi Ahuja, sr. creative; Whitt Whitmore, copywriter. Production Company Imposter Sergi Castella, director; Albert Salas, DP; Avtar Khalsa, exec producer; Malcolm Wax, line producer. Production Services ArgentinaCine Editorial Work Editorial Ben Jordan, editor; Audrey Weiner, Julian Laing, Theo Mercado, assistant editors; Chris Delarenal, producer; Erica Thompson, exec producer. VFX Ambassadors Katya Meyer, producer; Inti Martinez, sr. Flame artist/VFX supervisor. Music/Sound Q Department Drazen Bosnjak, creative director, composer; Zack Rice, creative director; Will Rosati, JB Saint-Pol, sound designers; Chris Rizzo, composer/producer. Color The Mill Mikey Rossiter, colorist; Evan Bauer, color producer; Andrew Ceen, color assist; Lucy Gatanis, color coordinator. Audio Post Digital Arts Josh Heilbronner, mixer; Lauren Boyle, sr. producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More