McCann NY launched this initiative with Kevin Bacon to promote doing for and connecting with others by staying at home during the coronavirus pandemic.
The idea was simple. Bacon, the man famous for being six degrees from everyone, asked people to post an image or video to their social channels of themselves at home holding up the name of a person they want to keep safe. The response was overwhelming, with thousands of posts from around the world spreading the message of staying at home.
This recap video captures the connective power of this timely, important lesson promoting social distancing.
CreditsAgency McCann New York
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More