BBDO New York teamed with a pair of brands–Pedigree Dog Food and Mobil Delvac diesel oil–to create this docu-series of shorts chronicling the story of three truck drivers’ pet adoptions. The Mutts4Trucks campaign connects truck drivers in need of companionship with shelter dogs in need of a home. The coming together of trucker and canine is an overwhelmingly positive experience, showing the good that dogs can do for people’s physical and mental health. Conversely the truck drivers bring these dogs a better, more caring and exercise-filled existence.
BBDO Studios served as production company for these documentary-style videos in which director Brody Bernheisel and DP Noah Fowler captured life on the road for the three truckers and their new best friends.
This video gives an overview of all three drivers and their furry buddies.
Credits
Client Mars Petcare–Pedigree Dog Food/Mobile Delvac Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, Peter Kain, Gianfranco Arena, executive creative directors; Mike Tunney, Randy Vankleeck, sr. creative directors; James Harvey, creative director; Karen D’Souza, Gavin Breyer, associate creative directors; Morgan Hoff, art director; Larissa Magera, writer; David Rolfe, EVP, director of integrated production; Yamaris Leon, SVP, content operations director; Mike Woodall, producer; Julia Millison, music producer. Production Company BBDO Studios Brody Bernheisel, director; Noah Fowler, DP; Mike Gentile, exec producer; Jonathan Hsu, line producer. Editorial EG+ Mike Plunkett, editor; Vanessa Rodriguez, jasmine Veridiano, assistant editors; Damisi Rosemond, head of content production; Greg Jenkins, exec producer; Danielle Knight, post producer. Audio Post EG+ Corey Bauman, sound engineer. Conform/Finish EG+ Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Casting GENUINE, New York
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
