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    Northwell Health, StrawberryFrog Give Thanks To Frontline Healthcare Heroes During Coronavirus Crisis

    By SHOOTUpdated:No Comments6140 Views

    Northwell Health launched a :30 offering heartfelt gratitude to the frontline healthcare professionals who are tirelessly responding to the COVID-19 outbreak.

    Premiering on all New York regional TV stations, the spot from agency StrawberryFrog features New York’s frontline health care heroes as Freja The Dragon’s original song “Give You All My Love” plays in the background. The commercial is part of Northwell’s larger “Information is Healthy, Fear is Not” campaign, which first appeared as a full-page ad in The New York Times in mid-March, followed by a PSA launched on March 23 featuring narration by actor and New York native Ray Romano, which shared a message of hope and inspiration for New Yorkers.

    “As New Yorkers and others across the globe deal with stress, anxiety and fear, we wanted to express the gratitude that all of us have for our healthcare heroes who are working tirelessly to fight the virus head on and care for our loved ones,” said Ramon Soto, chief marketing officer of Northwell Health, NY State’s largest healthcare provider.

    “My song is inspired by the courage, bravery and resilience of so many Northwell heroes and all health care workers across New York and the globe, who are fighting tirelessly to save lives,” said international acclaimed singer/songwriter, Freja The Dragon. “It is with my deepest love and appreciation that I dedicate ‘Give You All My Love’ to them.”

    “We were honored to partner with Northwell Health during this time of uncertainty to develop clear communications through this larger campaign and to thank the incredible #HealthCareHeroes at Northwell and across the United States and the world,” said Scott Goodson, StrawberryFrog CEO.

    Credits

    Client Northwell Health Agency StrawberryFrog Scott Goodson, CEO; Josh Greenspan, executive creative director; James Rogala, group creative director; Venessa Merrin, executive producer; Liz Grover, project manager. Music Original Song “Give You All My Love” by Freja the Dragon Editorial Whitehouse Post Adam Marshall, editor; Katie Covino, Paul Chung, assistant editors; Melanie Klein, head of production; Caitlin Grady, EP VFX/Post Carbon Chris Wiseman, Flame artist; Andrew Santanastaso, Flame assistant; Melissa Fornabaio, producer; Aubrey Woodiwiss, colorist; Ashlee Kalinowski, color producer; Bree Brackett, color assist.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:coronavirusStrawberryFrog



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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