Filmmakers Martin Scorsese, Kathryn Bigelow, Alejandro G. Iñárritu and James Cameron pay tribute to their mentors in this Rolex Oscars spot directed by Lance Acord and Emmanuel “Chivo” Lubezki of Park Pictures for agency Wunderman Thompson, New York.
Music house was KBV Music with a score by creative director/composer Tony Verderosa and composers Alex Wurman and James Ascuitto. Andy Green of Duotone Audio Group was sound designer and audio post mixer. Paul Greco served as music director for Wunderman Thompson.
CreditsClient Rolex Agency Wunderman Thompson, New York Antonio Navas, Pablo Minces, Natalie Brown, creative directors; Laurence Barber, Maya Brewster, exec producers; Paul Greco, music director. Production Park Pictures Emmanuel “Chivo” Lubezki, Lance Acord, directors. Music KBV Music, New York Tony Verderosa, creative director/composer; Alex Wurman, James Ascuitto, composers. Sound Design Duotone Audio Group, New York Andy Green, sound designer. Audio Post Duotone Audio Group, New York Andy Green, mixer. Editorial Exile Conor O’Neal, Lorenzo Bombici, editors.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More