If there’s a Facebook Group for kazoo-playing enthusiasts, there’s definitely a Facebook Group for you. That’s the message of this charmingly funny spot, “Kazoo,” directed by the Traktor collective via production house Stink for Wieden+Kennedy.
Squeak E. Clean Studios handled music, sound design and audio post.
Client Facebook Groups Agency Wieden+Kennedy Dan Viens, creative director. Production Stink Films Traktor, director Rachel Curl, exec producer. Editorial Rock Paper Scissors Lauren Dellara Music/Sound Squeak E. Clean Studios, Culver City, Calif. Sam Spiegel, executive creative director; Rob Barbato, creative director; Zac Colwell, arranger; Drew Fischer, sound designer; Christina Carlo, exec producer; Amanda Patterson, sr. producer; Johanna Cranitch, producer. Audio Post Squeak E. Clean Studios Drew Fischer, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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