Donatello–of Teenage Mutant Ninja Turtles fame–find himself out of a job when he comes to the rescue on an action-adventure mission only to find that Direct Line insurance has already beaten him to the punch. Unfazed, Donatello takes his loss in stride by grabbing a slice of pizza and launching into some skate tricks.
Bryan Buckley of Hungry Man directed “Donatello” for Direct Line ad agency Saatchi & Saatchi London.
Venice, Calif.-based Beacon Street Studios was the music house on the campaign, with sound design and audio post from 750mph, London.