The third in a series of campaigns conceived by Serviceplan Campaign, Munich, for German supermarket chain PENNY as a response to the coronavirus lockdown, encourages people to stay at home, and celebrates those who have perfected the art of being a “Couch Potato.” Following the #erstmalhelfen (#helpingfirst) campaign which paid tribute to PENNY employees working in stores and logistics during lockdown, and the #erstmalzuhause (#homefirst) social media campaign which thanked families, is a funny new film celebrating “Guardians of Wisdom and Keepers of the Couch”, again with the hashtag #homefirst.
Released on the PENNY Facebook Channel, the new film shows various people in everyday situations within their apartments, and celebrates those “who usually don’t celebrate at all” and who have always liked to stay home voluntarily. Created using stock footage, the film sends the message that “staying home is your superpower,” and depicts people who have perfected the couch potato arts of; gaming, knitting, eating and watching screens. The “Couch Potatoes” are very much needed in the current quarantine situation, where everyone should leave their homes as little as necessary, because they have already acquired important skills, such as living online or making the couch a comfort zone.
Stefan Magel, COO of PENNY, said, “We take the present situation very seriously, but we think it is also important to give people a brief moment of humor and entertainment in these times. That’s why we celebrate the voluntary ‘couch potatoes’ with the highest respect and appreciate–and this is meant very seriously–their many qualities.”
