With so many people working hard to keep others safe during the COVID-19 pandemic, U.S. Bank wanted to simply say “Thanks.” McCann North America is helping the bank applaud everyday heroes like medical professionals, first responders and grocery store employees in its first campaign as U.S. Bank’s creative agency of record.
The “Thanks” campaign recognizes the meaningful efforts and contributions from people around the world doing their part to help keep others safe through the pandemic.
Editor was Jason Macdonald of NO6.
Credits
Client U.S. Bank Agency McCann Detroit & McCann NY Chuck Meehan, Brad Emmett, co-chief creative officers; Larry Platt, Daniel Rodriguez, EVPs/executive creative directors; Anita Salomon, SVP, executive creative director; Nick Marine, Michelle Musallam, Cecilia Piechura Lazar, associate creative directors; Jake Blakenship, art director; Olivia Whyte, producer; Anne Feighan, SVP strategy director; Justin Luk, strategy director. Editorial NO6 Jason Macdonald, editor.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
