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    Canadian Paralympic Committee, BBDO Canada Tackle COVID-19

    By SHOOTUpdated:No Comments1807 Views

    This film from the Canadian Paralympic Committee (CPC) features perspectives from paralympians on the emotional challenges surrounding COVID-19, while reassuring Canadians there is a way forward.

    With the onset of the global pandemic, many Canadians found their lives changed in an instant. The new 30-second PSA, produced by partner agency BBDO Canada, captures why the fallout is an experience those with disabilities know all too well–albeit for vastly different reasons. 

    “For many Canadians, the anxiety of this experience feels so acute because it seems so unprecedented,” said Martin Richard, CPC executive director, communications and brand. “But in another way, many athletes with a disability have been through emotional experiences like this. Your life is dramatically changed due to circumstances beyond your control–and only you get to decide how you move forward.”

    Like many brands and associations, the CPC was forced to change gears because of COVID-19. Following the cancellation of the 2020 Tokyo games, they quickly found a unique approach they felt confident in, said BBDO Canada executive creative director Chris Booth. “Working with our client, we identified a deeper insight surrounding the emotional journey of having your life affected by disability, and how sharing those experiences can give hope and support during these times.”

    In order to create the PSA in self-isolation, BBDO Canada’s in-house production arm Ricochet worked with athletes by email, providing instructions on how to maximize sound quality while recording their voiceover at home.  The narration was then paired with photography captured by AJ Messier for the CPC at their Athletes Summit in January.

    The 30-second film is running on Canada’s Paralympic media consortium and online, in English and French. BBDO Canada previously partnered with CPC for the Greatness is Rare campaign to share the extraordinary achievements of Canada’s Paralympic athletes during the 2018 PyeongChang Paralympic Winter Games.

    Credits

    Client Canadian Paralympic Committee Agency BBDO Canada Jacob Pacey, copywriter; Brendan McMullen, art director; Chris Booth, Derek Blais, SVP creative director; Beatrice Bodogh, VP head of broadcast. BBDO Montreal Patrick Emiroglou, copywriter; Glen Cambridge, VP. operations. Production Richochet Sarah Sutherland, producer; Matthew Dell, sr. editor; Mike Rosnick, audio production manager; Raquel Velasquez, jr. editor. Photography AJ Messier

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:BBDO Canada



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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