After a sold-out run at the New York Theatre Workshop, the musical "Sing Street" was set to make its Broadway debut this month. But dreams of the Great White Way had to be put on hold–as so much has–due to the COVID-19 pandemic.
Yet indefinite postponement–with cast members now scattered throughout the U.S. and overseas–doesn’t necessarily translate into silent waiting. In a nod to the “show must go on” mantra, the cast will unite online for a one-night benefit performance.
Aiding and abetting this production, "Sing Street: Grounded–At Home With The Broadway Cast," which takes place tonight (Thursday, 4/30) from 6:30-7 pm ET on Facebook Live on Sing Street’s Broadway Facebook page, are ad agency Droga5 and production house SMUGGLER which have not just created the marketing campaign for the performance but also helped the "Sing Street" ensemble with every aspect of creating and producing a Broadway performance from home, from the look and feel of the show, the technical aspects of bringing it to life, and the performances of the actors to amplification ideas that are being unveiled across daytime talk shows, and social media platforms like TikTok. At every touchpoint, Droga5 and SMUGGLER (with its director, Henry-Alex Rubin) have been collaborating with "Sing Street" cast, director Rebecca Taichman, and producers to help create a performance true to the spirit of the theatrical production.
Here’s a sneak peak video at what may be in store this evening.
Credits
Client Sing Street Broadway Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Lauren Ferreira, creative director; Bastien Grisolet, sr. art director; Michael Kleinman, associate creative director; Astrid Andujar, Bowook Yoon, art directors; Emily Chang, Mia Madrid, copywriters; Rich Greco, executive design director; Craig Wong, group experience design director; Sally-Ann Dale, chief creation officer; Justin Durazzo, director of innovation; Alyssa Cashman, sr. producer; Stephanie Hill, producer, film; Hannah Ades, producer, interactive; Yan Wang, group communications strategy director; Tattiana Bamba, sr. communications strategist; Christine DiStasio, project manager. Production Company SMUGGLER Henry-Alex Rubin, director; Patrick John Milling-Smith, Brian Carmody, co-founders/exec producers; Drew Santarsiero, exec producer; Alec Sash, line producer; Alex Hughes, head of production; Brett Dicus, technical producer; Andrew Colon, COO; Mark Perez, production consultant; Vito DeCandia, editor; Filip Ilic, post supervisor; Greg Kanan, sound engineer. Sing Street Company Rebecca Taichman, director; Barbara Broccoli, Patrick John Milling-Smith, producers; Patrick Daly, Alecia Parker, exec producers; Gary Clark, composer/lyricist; Peter Gordeno, music supervisor/orchestrations; Fred Lassen, music director; Marcia Goldberg, general mgr; Matt DiCarlo, production stage manager. Editorial Lost Planet Charlie Johnson, sr. editor; Steven San Miguel, sr. cutting assistant; Krystn Wagenberg, exec producer; Casey Cayko, sr. producer/head of production. VFX Method Studios Stuart Robinson, EVP, managing director North America advertising & production; Jesse Kurnit, exec producer; Warren Paleos, creative director; Randie Swanberg, executive creative director; Emily Schaeberle, sr. design producer; Nico Johnson, VFX assistant; Kyle Fader, production coordinator; Ian Holland, Mario Caserta, Jason Frank, Adam Watsonn, Mark Woit, Flame artists. Creative Technology Oleg Pashkovsky Sound Supervision & Design JSM Music Joel Simon, CCO/exec producer; Nathan Kil, sound design. Audio Post Heard City Jeremy Siegel, mixer; Andi Lewis, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
