Grey New York created this campaign for immunity booster Emergen-C, shifting the mantra from “Emerge YOUR Best” to “Emerge OUR Best” in light of the pandemic and our need to come together.
This spot serves as a love letter to the normalcy we crave and the future we look forward to welcoming. It is part of an initiative whereby Emergen-C will donate funds to Americares, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Client Emergen-C Agency Grey NY Hannah Fishman, executive creative director; Jake Knudsen, copywriter; Peter Molnar, art director; Joseph Day, associate director/social media; Harris Flynn, experiential, associate producer; Jason Kahner, president, Global Health & Wellness; Howard Roberts, executive strategy director; Karol Chang, strategy director. Production Townhouse Jeff Stamp, chief content officer; Kevin Grover, Bruce McDonald, VPs/integrated producers; Leland Drake, music producer. Post Gramercy Park Studios Lauren Kulchinsky, managing director; John Dillon, sr. post producer; Victoria Batista, editor.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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