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    72andSunny, Tool Director John X. Carey Team On “All In” PSA For City of L.A.

    By SHOOTUpdated:No Comments2678 Views

    The City of Los Angeles launched the “All in for L.A.” campaign to encourage and inspire Angelenos to remain unified, vigilant, and resilient in the response to COVID-19. 

    “We are not moving beyond COVID-19 — we are learning how to live with it safely, and that takes the unity of purpose that Angelenos are showing in this crisis,” said L.A. Mayor Eric Garcetti. “‘All in for L.A.’ reminds us that this moment demands shared sacrifice — staying inside as much as possible, wearing face coverings when we leave our homes, and keeping our physical distance. That’s how we overcome this challenge together.”

    This “All in for L.A.” PSA documents how Angelenos are answering the call to action during the pandemic, and urges residents to continue making difficult but necessary choices. The campaign was made possible with the pro-bono collaboration of the creative agency 72andSunny Los Angeles.

    Directed by live action director John X. Carey via Tool of North America, the film highlights how empathy, urgency, and determination will help the city through these difficult times. Using video interviews and GoPro footage, the film reinforces the importance of staying home and features the stories of restaurant workers, a laid-off bartender, a new father, a working mother, a new couple, and a medical professional. Actor Danny Trejo also appears, calling on Angelenos to remain indoors while COVID-19 is still a danger to our health. 

    “All in for L.A.” will air on local news, and appear on social media platforms and digital billboards across Los Angeles, thanks to donations totaling nearly $1 million. Anyone can get involved on social media by sharing how they are going all in for L.A., using #allinforLA.

    Credits

    Client The City of Los Angeles Agency 72andSunny Los Angeles Production Tool of North America John X. Carey, director Additional Footage Sutton Raphael, Saam Gabbay Editorial Union Editorial Color MPC VFX/Animation Parliament Audio Lime Studios Music Mophonics

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:72andSunnyJohn X. CareyTool of North America



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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