Directorial duo rubberband’s latest music video is Lewis Del Mar’s “The Ceiling.” It’s a song that flirts with the idea of descending into madness.
The video posed a interesting creative challenge in light of the pandemic. The work was made with the parameters of quarantining and social distancing. The video spans a single night from sunset to sunrise while the band literally and figuratively moves across the walls of the space.
Production house SMUGGLER handles worldwide representation for rubberband spanning commercials, branded content and music videos.
CreditsProduction Company SMUGGLER rubberband, director & creative direction; Elizabeth Doonan, head of music video; Patrick Golan, cinematography; James Siewert, lead animator & art director; Luigi Rossi, producer; Aubry Woodiwiss, color; Briana Bracket, Laurie Adrianopoli, Ale Amato, post; Kao Cheng Kai, 2nd unit cinematographer; Kate Koeller, additional photography; Sarah Penson, 1st AC & associate producer. VFX The Frender/Max Colt
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More