Volkswagen offers an ode to “here” in a new series of films created, designed and produced by DDB Paris.
In the very particular context of the lockdown exit in France, the VW campaign celebrates new-found freedom and the return of the simple joys of life. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. They all rely on the first and most essential emotional benefit of cars: freedom of movement.
In a minimalistic and poetic manner, the series of seven films shows all these places that matter to us, those “here” we can’t wait to go back to–seven places, seven slices of life, all at once insignificant, pleasant and touching. Each one ends with an aphorism about the value of “here.” Because now more than ever, taking you “here” is the greatest thing Volkswagen can offer its clients.
In this film titled “Float,” we see the simple pleasure of being “here” on a paddle boat in tranquil waters.
CreditsClient Volkswagen Agency DDB Paris Alexander Kalchev, executive creative director; Benoit Oulhen, copywriter; Mickael Jacquemin, art director; Corinne Persch, head of TV production; Florence Gabet, TV producer/post producer. Postproduction Mikros Sound The
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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