TranSending tells the story of Erin Parisi, a transgender woman training to conquer the Seven Summits. Through this pilgrimage of self-discovery and rebirth, she aims to create awareness and visibility for the trans community.
Creative production studio Stept partnered with hiking and outdoors brand Merrell to make the film, championed by executive producer Lindsey Hagen who worked with Parisi for over two years in order to find the perfect team to translate her heroic tale to the screen. Said Hagen, “When I first met Erin I was struck by her vulnerability and unbelievable courage. On this incredible journey, she carries not only her own story, but also that of the trans community as a whole. Her quest transcends the sphere of gender, bringing to light a broader conversation about identity and integrity.”
The Seven Summits is the ultimate mountaineering feat that only a little over 400 climbers have accomplished. Reaching the highest summit on each continent has taken some trekkers as little as 119 days and several decades for others. While the climbers hail from dozens of countries and span more than 60 years in age difference, Parisi will be the first transgender person to attain the lofty goal. She has already climbed the highest peaks in Australia, Africa, Russia, and South America in under one year. The remaining three–Everest, Denali, and Vinson Massif–will be the most challenging.
For Parisi, climbing the Seven Summits is a platform to promote transgender inclusion and education. In 2018 she founded TranSending7, a 501(c)(3) dedicated to improving transgender outcomes by expanding athletic opportunities and creating safe spaces in sports where trans people can gain vital life skills. Said Parisi, “Having spent my life relegated to shadows, I now see these summits as the only places where no shadows exist. These places represent the highest points where I can stand unashamed, strong, and confidant in who I am.”
For this film the Stept team felt particularly strong about the need for proper representation behind the lens. They partnered with director Marin Hart on the project. Hart said, “I first learned about Erin’s goal from an article in Outside Magazine. Being a female director in the queer community, my intention is to give a voice to people with outstanding ambitions that can teach a universal lesson to all. Erin didn’t necessarily want to be visible, but the trans community needs a role model like her. I am honored to be a part of telling her story.”
The film has been accepted into the Mountainfilm Festival in Telluride, Colorado and the 5 Point Adventure Film Festival in Carbondale, Colorado.
Brand Merrell Production Company Stept Studios Marin Hart, director; Lindsey Hagen, exec producer; Chris Naum, DP/editor
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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