For the dad who has it all, but loves a juicy chicken wing above all else, Buffalo Wild Wings has a just-in-time gift for Father’s Day. You can only give your dad so many neckties–or can you? To celebrate Father’s Day this year, Buffalo Wild Wings created a limited run of special-edition ties.
Introducing The Moist Tie-lette–essentially a Wet-Nap meets a necktie–which is both fashionable and functional–available at MoistTielette.com while supplies last ($25 for one Moist Tie-lette and a $25 Buffalo Wild Wings gift card).
The Martin Agency is behind this gift for the family patriarch, introduced in this “making of” video.
Credits
Client Buffalo Wild Wings Agency The Martin AGency Jerry Hoak, executive creative director; Mike Kelley, Andrew Bailey, associate creative directors; Allison Apperson, art director; Jonathan Carl, copywriter; Tasha Dean, head of integrated production; Tricia Hoover, executive producer; Marleny Castanos, content producer; Stuart Good, strategic planner; Chris Gsell, digital producer; John McClaire, experience designer/developer; Todd Wright, photographer/director. Editorial Mondial Lane Maloney, editor; Ash Bruce, producer. Audio Design/Record/Mix Tiny Lion Andrew Everding, mixer & sound artist. Stock Music Pond5
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
