Procter & Gamble once again commemorates Pride Month with “The Pause,” a new short film from Grey New York. The pause is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension come before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.
The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause, worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth. “When love surrounds, there is no pause.” #LeadWithLove.
The film is meant to encourage the broader community to notice, reflect and realize how their reaction and acceptance can make a difference in many lives. P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by COVID-19 with Can’t Cancel Pride in partnership with iHeart Radio.
CreditsClient Procter & Gamble Agency Grey New York
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More