Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale (a national LGBTQI2S human rights organization), over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.
To bring attention to this issue, Egale and creative agency TAXI Toronto created “Coming Out”–a film made up entirely of user submitted footage. The film highlights the emotional struggles we’ve had during the COVID-19 quarantine–for all of us, waiting to come out has been hard. But imagine a much more challenging isolation where you’ve been waiting your entire life–that’s what LGBT+ people go through when they can’t come out as who they are. This film encourages people to foster better, more accepting communities.
“With the global pandemic putting a halt to in-person Pride events, it is crucial now more than ever for people to feel safe in who they are–this [film] is a step in creating that awareness with a broader audience,” said Helen Kennedy, executive director of Egale Canada. “We hope it shines a light on important issues and conversations surrounding equality for our LGBTQI2S community in Canada and beyond.”
“Coming Out” runs online and on Egale’s social channels nationally in Canada through the summer.
CreditsClient Egale Canada Agency Taxi Toronto Alexis Bronstorph, Kelsey Horne, executive creative directors; Allen Kwong, creative director; Austin Parkin, copywriter; Listya Nindita, art director; Cherie O’Connor, producer. Editorial School Editing Izzy Ehrlich, editor. Music & Mix Grayson Music Color Alter Ego Eric Whipp, colorist. Postproduction Fort York VFX
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More