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    The Best Work You May Never See: Taxi Toronto, Egale Canada Show Pride With “Coming Out” Film

    By SHOOTUpdated:No Comments2752 Views

    Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale (a national LGBTQI2S human rights organization), over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.

    To bring attention to this issue, Egale and creative agency TAXI Toronto created “Coming Out”–a film made up entirely of user submitted footage. The film highlights the emotional struggles we’ve had during the COVID-19 quarantine–for all of us, waiting to come out has been hard. But imagine a much more challenging isolation where you’ve been waiting your entire life–that’s what LGBT+ people go through when they can’t come out as who they are. This film encourages people to foster better, more accepting communities.

    “With the global pandemic putting a halt to in-person Pride events, it is crucial now more than ever for people to feel safe in who they are–this [film] is a step in creating that awareness with a broader audience,” said Helen Kennedy, executive director of Egale Canada. “We hope it shines a light on important issues and conversations surrounding equality for our LGBTQI2S community in Canada and beyond.”

    “Coming Out” runs online and on Egale’s social channels nationally in Canada through the summer.

    Credits

    Client Egale Canada Agency Taxi Toronto Alexis Bronstorph, Kelsey Horne, executive creative directors; Allen Kwong, creative director; Austin Parkin, copywriter; Listya Nindita, art director; Cherie O’Connor, producer. Editorial School Editing Izzy Ehrlich, editor. Music & Mix Grayson Music Color Alter Ego Eric Whipp, colorist. Postproduction Fort York VFX

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:LGBTQ+Taxi Toronto



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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