True Name by Mastercard lets Trans and Non-Binary people display their chosen name on their credit or debit card. The financial brand introduced the industry-changing effort to allow anyone to reflect their true identity in a moment we all take for granted–using a credit card.
This spot brings us to a convenience store where a Trans Man uses his True Name to make a simple purchase. It’s the kind of everyday transaction that many of us do every day–but this one takes on added significance. The film features Trans and Non-Binary actors, and is meant to convey their strength, individuality and true self.
Mastercard has been an ally and official sponsor of World Pride for over 10 years. True Name is another example of their commitment to support the LGBTQIA+ community, especially as many members of the Trans-Black community have been exposed to various threats and violence because of their identity.
Bryan Buckley of Hungry Man directed this slice-of-life spot in which the mundane takes on greater meaning.
Credits
Client Mastercard Cheryl Guerin, EVP, marketing & communications, North America; James Issokson, SVP, communications, North America; Nicola Grant, SVP, consumer marketing, North America; Sarah Ely, VP, communications, North America; Anthony DeRojas, director, consumer marketing, North America; Gregg Weiss, director, social media and digital marketing, North America; Lauren Stephens, director, North America sponsorships; Marisa Bianchi, sr. specialist, North America sponsorships; Chanelle Lowe, sr. specialist, social media and digital marketing, North America Agency McCann NY Thomas Murphy, Sean Bryan, co-chief creative officers; Pierre Lipton EVP, global executive creative director; Adrian Botan, president creative Europe, global ECD; Pete Jones, EVP, executive creative director; Cinzia Crociani, SVP group creative director; Leopold Billard, VP creative director; Lucas Crigler, associate creative director; Andre DeCastro, sr. art director; Nathy Aviram, chief production officer; Judi Nierman, SVP, executive producer; Liz O’Connor, producer; Eric Johnson, SVP, executive integrated music producer; Jeremy Miller, chief communications officer; Oriol Bombi, EVP global strategy director; Robin Bardolia, Dan Cohn, SVPs, group strategy directors; Rosalind Mowitt, sr. strategist; Danielle Johnsen-Karr, VP, social strategy director; Kristen Levy, social strategist. Post Craft New York Matthew Ranson, editor; Paloma Bido, producer, video postproduction; Gerard McConville, sr. audio editor/mixer; Bianca Muccia, post producer. Production Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Mino Jarjoura, Caleb Dewart, exec producers; Par Ekberg, DP; Tiffany Persons, casting director. Music JSM Joel Simon, CCO/CEO/co-composer; Jeff Fiorello, VP, executive producer; Jonathan Russel, co-composer; Norman Felker, Andrew Manning, producers. Editorial No6 Jason MacDonald, editor; Patrick Saxer, assistant editor; Cornia Dennison, exec producer; Weston Ver Steeg, producer; John Shea, Flame artist; David Gerber, graphics; Jamie Lynn Perritt, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
