Creative agency DCX Growth Accelerator teamed with director Tatia Pilieva of Pulse Films on this longform spot titled “It’s time to save online conversations.” The piece is for client OpenWeb, a B2B company connecting publishers with online audiences, offering an end-to-end solution for hosting quality conversations on the open web.
In the spot, real online commenters from all walks of life debate hot-button issues like gun violence, masks and the #MeToo movement. In these divisive times, they manage to listen to each other and reach an understanding–if not an agreement–thanks to intense but respectful discourse.
“It’s time to save online conversations” can be viewed on OpenWeb’s homepage and YouTube.
Credits
Client OpenWeb Agency DCX Growth Accelerator, Brooklyn, NY Doug Cameron, chief creative officer; Tommy Noonan, executive creative director; Tom Sewell, president; Laurent Bouaziz, VP strategy; Krysten Krulik, jr. strategist; Alistair Chew, title design. Production Pulse Films Tatia Pilieva, director; Casey Engelhardt, exec producer; Andrew Mardis, line producer. Editorial Garret Price, editor. Casting Dan Bell Casting Color a52. Audio Post Lime Studios
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
