To launch Premium Duo–a subscription plan for couples living at the same address, allowing them to enjoy their favorite content, together and separately–Spotify is releasing this TV spot that captures real-life couples waxing lyrical about their tastes in music. Who deserves the “music aficionado” title? How does a man really feel about his partner blasting Christmas music in July?
But here’s the twist–puppets are doing the talking. Spotify partnered with Buenos Aires-based production company Tronco (which is represented and works in concert with 1stAveMachine in the U.S.) to bring these stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can. Sebastian Schor + Becho & Mab directed the commercial which makes apparent the allure of Premium Duo whereby each user gets their own individual Premium account so they can both fully enjoy the benefits of Spotify Premium. This includes ad-free, on-demand listening and a catalog of more than 50 million tracks, as well as access to over 1 million podcast titles. Premium Duo users also get access to unique features just for the pair like Duo Mix, a regularly updated playlist.
Spotify’s creative ensemble teamed with Tronco and 1stAveMachine on the campaign.
Credits
Client/Creative Spotify Alex Bodman, VP, global executive creative director; Marie Roenn, group creative director; Kathleen Carter, Alex Reinoso, associate creative directors; Rasmus Wagelin, head of brand design; Carlo Luetto, global brand design director; Kelly Longaker, art director; Alexandra Tanguay, VP, global brand; Lauren Solomon, head of global brand; Candice Greenberg, brand lead; Jonathan Chu, sr. brand manager; Belinda Lopez, director of integrated production; Lauren Keller, executive producer; Veronica Williams, sr. producer; Kenzie Tankersley, integrated producer; Zach Pentel, global strategy director; Nathan Doiev, creative strategy lead. Media Agency UM Worldwide Visual Effects & Animation 1stAveMachine, Brooklyn, NY Mab Bergara, Becho Lo Bianco, Sebas Schor, directors; Sam Penfield, partner/EP; Michaela McKee, Peter Repplier, EPs; Nick Litwinko, post EP; Manuel Bullrich, DP. Tronco, Buenos Aires Mab Bergara, Martin Santos, character design, puppets; Juan Manuel Brea, Veronica Natalia Porrez, Becho Lo Bianco, puppeteers; Rocio Furmento, EP; Pablo Anzoategui, line producer; Laura Segatta, production manager. (Toolbox: Nuke, Frame io, Premiere Pro)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
