For the launch of the 2020 Formula 1 (F1) auto racing season, Wieden+Kennedy London has created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit.
The piece conveys the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider “We Race As One” initiative that has been launched for the upcoming season.
Client Formula 1 Agency Wieden+Kennedy London Joe Bruce, Albert Pukies, creative director/creatives; Abbey Monteiro, creative; Aaron Skipper, design director; Jonathan Isaacson, Mark Gilligan, sr. designer; Tony Davidson, Iain Tait, executive creative directors; Aran Patterson, TV producer. Editorial Diz Toba, Leanne Redfern, editors. VFX Time Base Arts Tom Johnson, postproduction exec producer; Sean Ewins, postproduction producer; Jon Park, VFX supervisor, 3D lead; Grant White, VFX supervisors, 2D lead; Jamie Crofts, Adam Paterson, Will Robinson, Guillaume Cassuto, 2D artists; Tom Di Stasio, Felix Chan, Francois Pons, 3D artists; Lewis Crossfield, colorist. Sound String + Tins Joe Wilkinson, Jim Stewart, sound designers; Emre Ramanzanoglu, composer; Will Cohen, sound/music supervisor; Eimear Gorey, audio post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
