Just in time for summer, Truly Hard Seltzer is rolling out its brand campaign, “Live Truly,” with national media across TV, digital and social after pausing the launch earlier this year due to COVID-19. The campaign will deliver color, life and energy to screens across the U.S and invite drinkers to be their original and flavorful selves.
The four spots, including this one titled “Entrances,” showcase the energetic, uplifting and fun feelings that come with cracking open a can of Truly. Directed by Malia James of production house Strike Anywhere, the spots were created in partnership with Goodby, Silverstein & Partners, and act as rallying cries to never let anyone or anything change you from being yourself.
“The seltzer category is full of people hoping to be someone they aren’t,” said Jeff Goodby, co-chairman of Goodby Silverstein & Partners. “Truly is celebrating those moments where you just take a deep breath and truly be yourself.”
Credits
Client The Boston Beer Company/Truly Hard Seltzer Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; AJ Warren, Matt McNulty, Brett Beaty, associate creative directors; Shelby Lemons, art director; Lucy Sandwick, copywriter; Leila Gage, Margaret Brett-Kearns, co-directors of production; Matt Flaker, executive producer; Kateri McLucas, producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Bousquet, brand strategy director; Caitlin Neelon, director of communications strategy; Ariel Berk, brand strategist. Production Strike Anywhere Malia James, director; Frank Mobilio, DP; Victoria Guenier, managing director/exec producer; Tom Birmingham, line producer. Editorial Cut + Run Sean Fazende, editor; Beth Cohon, assistant editor; Deanne Mehling, exec producer; Brian Mulvey, Cassandra Guardado, producers. Telecine Ethos Studio Kaitlyn Battistelli, colorist; Brittany Carson, head of production; James Drew, exec producer. Audio/Sound Design Lime Studios Matt Miller, sound designer/mixer; Ian Connie, assistant mixer; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Music “Final Form,” Sampa the Great. VFX/Finishing MPC Karena Ajamian, exec producer, finishing; Nicole Saccardi, sr. VFX producer; Justin Rogers C De Baca, associate producer; Claus Hansen, creative director; Sean Anderson, Young Mok, Luis Artigas, Manideep Sanisetty, Anupam Kumar, Jay Harshad Joshi, Joshi John, Amit Kumar Shukla, Gokulakrishnan M G, Mahendranatha Reddy, 2D artists; Anthony Ricciardi, Yosh Bolivar, After Effects designers; Cynthia Lee, Patrick Ferguson, Andre Arevalo, VFX lead Flame artists.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
