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    NASA Shows “Perseverance” In Short Directed By brother’s Theodore Melfi

    By SHOOTUpdated:No Comments2282 Views

    This short for NASA, titled Perseverance–directed, produced and co-written by Theodore Melfi, and narrated by Octavia Spencer–heralds the planned launch later this month of the Mars Rover, named Perseverance, with a landing on the Red Planet projected for February 2021. 

    Perseverance, which debuted on the Today show last week and is now proving popular on social media, provides an inspiring look at NASA’s storied history spanning triumphs, tragedy, ingenuity and resilience. Production house behind the short was brother, the shop founded by Melfi and exec producer Rich Carter.

    The short continued Melfi's fruitful collaboration with NASA which earlier yielded the feature Hidden Figures (2016).  Hidden Figures garnered three Oscar nominations, including two for its director/producer/co-writer Melfi (Best Motion Picture, Best Adapted Screenplay); the third nod went to Spencer for Best Supporting Actress. Based on Margot Lee Shetterly’s book, Hidden Figures centered on three African-American women at NASA who made vital contributions to the space race. Their workplace is segregated (with separate bathrooms and drinking fountains) but the women’s incredible resilience and smarts eventually make their mark. Taraji P. Henson, Janelle Monae and Spencer portrayed, respectively, mathematician Katherine G. Johnson, budding engineer Mary W. Jackson and computer supervisor Dorothy Vaughan.

    Credits

    Client NASA Production brother Theodore Melfi, director/producer; Rich Carter, exec producer. Giovanni Messner, producer/editor. Sound Design & Mix Stephen Fletcher Dewey Music “Motion III,” written by Erwan Castex, Romain Allender; performed by Rone; courtesy of InFine Postproduction Support RadicalMedia Post Production

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:brotherRich CarterTheodore Melfi



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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