Earlier this year Mark Molloy of production house SMUGGLER earned a DGA Award nomination in the Commercials category for Apple’s The Underdogs. Introduced in that humorous short was a group of co-workers–aka the Underdogs–faced with a daunting project which they were able to achieve with the support of Apple technology.
Now the Underdogs are back–but now they’re working from home during the pandemic quarantine, making their latest job all the more challenging. The Underdogs are navigating the new normal–once more under the direction of Molloy–but again with the help of Apple, enabling them to unleash their creativity and productivity even when working from home.
It’s still a world of deadlines, meetings, group chats, conference calls, coworkers, and bosses. But it’s also a world of kids, a dog, and a hairless cat. And it’s a world where collaboration never misses a beat, whether the team uses iPad, iPhone, iMac, MacBook, or all of the above. Working from home (or working from anywhere) isn’t new, but what you can make happen together is.
The Underdogs return in Apple’s The Whole Working-From-Home Thing.
