To launch the newest pick-up truck for the iconic Fiat brand, Leo Burnett Tailor Made, Sao Paulo, Brazil, crafted an integrated campaign, “The Legend,” starring The King of Rock and Roll and the New Fiat Strada.
The spot follows Elvis Presley as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968.
Released this month in Brazil, the spot runs until August.
CreditsClient Fiat Chrysler Brazil/Fiat Strada Agency Leo Burnett Tailor Made, Sao Paulo, Brazil Marcelo Reis, chief creative officer; Pedro Prado Wilson Mateos, VPs/executive creative directors; Pedro Utzeri, general creative director; Tomas Correa, creative director; Denis Gustavo, digital integration director; Andreza Aguiar, content directors; Thiago Lins, Renato Ramalho, Luis Rombino, copywriters; Fernando Lyra, Rachel Lucchesi, Natalia Soares, art directors; Maria Fernanda Moura, integrated production director/producer; Rita Costa, Patricia Cosmo, producers; Chrystian Danucalov, Matheus Basilio, Neco Costa, editing & motion; Mauro Moura, art buyer; Pedro Rais, Katia Rosa, digital project; guido Michaelis, Caique Dantas, Henrique Xavier, Fabio Favero, Gabi Araujo, Nayara Keullen, Wagner Ximenes, content. Production Alice Filmes Felipe Mansur, director; Wal Tamagno, producer; Pierre de Kerchove, DP; Guilherme Marina, martino Piccinini, art directors; Michelle Lutfy, Luciana Camargo, directors’ assistants; Victor Alloza, Fernanda Laignier, Bruna Nogueira, exec producers; Fabio Arisaka, Felipe Rayol, Mayara Sandow, Izabella Araujo, production team; Fabrício Marinho, location production; Claudia Secaff, casting production; Marina Vieira, wardrobe production; Manuela Tossi, object production; Fabiana Mizukami, makeup; Carol Rye, postproduction coordintor; Rodolpho Ponzio, editing. 3D Wall/Motion Voodoo House 3D Elvis Invisible Works. Postproduction Nash VFX. Sound Production Quiet City Music+Sound Chris Jordao, Darren Solomon, musical production; Marcos Moretto, Andre Melges, sound design and postproduction. Photo composision With Cars Lightfarm Brasil. Elvis Presley Illustrations Sattu Rodrigues Image Licensing Platinum Brasil Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC Music “Blue Suede Shoes” Music Publishing Kobalt Music Pub LTD (P) MPL Music Publishing, Inc. c/o Carl Perkins Music, Inc. Record Company Sony Music
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More