Our plunge into the fantastical, glowing neon and relentlessly dark yet cheerful candy-filled world of Trolli continues–appropriately with National Gummi Worm Day on Wednesday (7/15)–as Wieden+Kennedy in Portland, Ore., teams with Blinkink for their latest clay animation spots, including this one titled “Mouth Monster.”
In this piece, a fierce Mouth Monster menaces a village–until the creature’s disposition improves thanks to a taste of a Trolli gummy. The monster becomes instead a cheery, upbeat presence, bringing sunshine to the villagers. Such is the power of a delicious, chewy gummy worm.
Becky Sloan and Joseph Pelling of Blinkink directed the commercials
Dave Foldes, sr. brand marketing manger of Trolli at Ferrara, said. “While other candy brands position themselves as ironically funny, bright and bold, Trolli takes a different path. Using a deliciously dark opening context, the experience of Trolli and the worms brings a neon light and levity through any situation in the form of a psychedelic, playful, and uniquely identifiable world. ‘It’s Trolli’ has been a hard-working campaign for us in driving both sales and awareness among our target audience over the past year as evident in our engagement on social media. We’re excited to continue the momentum with this year’s new creative.”
Credits
Client Trolli Agency Wieden+Kennedy, Portland, Ore. Darcie Burrell, Azsa West, creative directors; Abby Christensen, copywriter; Danielle Delph, art director; Hayley Goggin, executive producer; Mauricio Granado, producer; Katie Schaller, associate producer; Kate Oliver, Emilie Wedoe, creative operations managers; Carly Starratt, Zack Jerome, strategic planning; Alicia Kuna, Nagini Reddy, Robert Mumford, Alex Sanchez, studio; Neil Hilken, motion. Animation & Postproduction Blinkink Becky Sloan, director, character designer & concept art TV; Joseph Pelling, director & storyboard artist, character designer & concept art TV, music/score; Sam Gainsborough, director of social, character designs social, animator social; Bart Yates, exec producer; Hugo Donkin, producer; William Kay, production manager; Rosanna Morley, Maria Kolandawel, production coordinators; Ewa Luczkow, storyboards social, character designs social, animator social, puppet + model maker social, background painter social; Jon Boam, Daniel Britt, character designers; Olga Sokal, concept art TV + social; Matt Day, DP; Toby Goodyear, 1st assistant camera; Ronnie McQuillan, DP social; Aldo Camillen, lighting director; Genki McClure, electrician; Andy Biddle, Tobias Fouracre, Steve Warne, animators; Anita Bruvere, animator social, puppet & modelmaker, social; Robin Jackson, animation rigger; Nathan Flynn, Josh Flynn, Laura Tofarides, puppet makers; Gordon Allen, Brin Frost, art directors; Jasmine Nixon, Catherine Prowse, model makers; Yossel Simpson, carpenter; Sarah Crombie, modeler; Richard Davison, background painter; William Kay, post mgr, compositor; Philippe Medina, compositor + CG; Jonathan Gallagher, John Malcolm Moore, Tom Readdy, compositors; Jessica Herrera, CG animation; Tom Fisher, edit assistant; Charlie Pelling,, music/score. Color Jogger Henry Howard, colorist; Ruth Minkley, producer. Sound Mix UK Offset Audio Sound Design & Mix Lime Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
