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    VMLY&R Takes Us On Pandemic Road Trip Vacation For National Park Foundation

    By SHOOTUpdated:No Comments4284 Views

    As people avoid flights and international travel, the road trip is having a moment–and so are the National Parks. Tons of space, plenty of fresh air, and accessible by car; these are the requirements everyone’s looking for in the age of COVID-19 travel.  
    The National Park Foundation and agency VMLY&R are launching a new campaign, “Wonder Calls,” to remind people that the National Parks are a beautiful place to explore nature and history (while social distancing). For more than a century, the 400 national parks have given shape to our multi-faceted and multicultural story.  This campaign shows the beauty and wonder of the parks, and seeks to drive donations as the parks become more and more important for people looking to escape and recharge. The work is launching over digital and social, with additional phases of the campaign launching down the line.    

    This campaign spot, “When It Calls, How Will You Answer?,” showcases the amazing sights and sounds of national parks. It was edited by Steve Bell of Cutters Studios.

     

    Credits

    Client National Park Foundation Agency VMLY&R, New York Jason Xenopoulos, chief creative officer, North America; Wayne Best, chief creative officer, New York; Bruce Jacobson, creative director/writer; Jin Park, creative director/art director; Christine DoRego Howley, sr. content producer; Alexandra Allen, music producer; Christianna Gorin, executive strategy director. Editorial Cutters Studios Steve Bell, editor; Elizabeth Krajewski, executive producer. Sound Design Henry Boy

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cutters StudiosVMLY&R



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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