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    VMLY&R Takes Us On Pandemic Road Trip Vacation For National Park Foundation

    By SHOOTUpdated:No Comments4270 Views

    As people avoid flights and international travel, the road trip is having a moment–and so are the National Parks. Tons of space, plenty of fresh air, and accessible by car; these are the requirements everyone’s looking for in the age of COVID-19 travel.  
    The National Park Foundation and agency VMLY&R are launching a new campaign, “Wonder Calls,” to remind people that the National Parks are a beautiful place to explore nature and history (while social distancing). For more than a century, the 400 national parks have given shape to our multi-faceted and multicultural story.  This campaign shows the beauty and wonder of the parks, and seeks to drive donations as the parks become more and more important for people looking to escape and recharge. The work is launching over digital and social, with additional phases of the campaign launching down the line.    

    This campaign spot, “When It Calls, How Will You Answer?,” showcases the amazing sights and sounds of national parks. It was edited by Steve Bell of Cutters Studios.

     

    Credits

    Client National Park Foundation Agency VMLY&R, New York Jason Xenopoulos, chief creative officer, North America; Wayne Best, chief creative officer, New York; Bruce Jacobson, creative director/writer; Jin Park, creative director/art director; Christine DoRego Howley, sr. content producer; Alexandra Allen, music producer; Christianna Gorin, executive strategy director. Editorial Cutters Studios Steve Bell, editor; Elizabeth Krajewski, executive producer. Sound Design Henry Boy

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cutters StudiosVMLY&R

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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