Amir Farhang, who is on the directorial roster of Hungry Man, wrote and directed this short film, Masks, which explores the theme of distance and closeness as two lonely strangers meet in a park and take a walk in search of meaning and human connection.
The short is shot entirely from the POV of its two lead actors at a socially safe distance in Los Angeles during the early days of shelter-in-place back in April.
Production/Creative Amir Farhang, writer/director; Ray Huang, DP; Lije Sark, producer; Adam Guy, drone operator. Editorial Cartel Andy McGraw, editor; Roy Herbert, editor assistant. Sound Design Beacon Street Studios Mike Leone, Rommell Molina, sound designers; Kate Vadnais, sound producer. Color Company 3 Dave Hussey, colorist; Gabe Wakeman, producer; Roy Herbert, conform. Titles Preacher, ATX Anna McCaleb, designer; Rob Baird, creative director. Special Thanks To: Evan Jackson Leong, James Gooding, Mike Piscitelli, Omid Farhang, Andrew Feltenstein, RJ Buckley, Hungry Man Productions, Jeff Gordon, Isolators XXX. In Loving Memory Kobe and Gianna Bryant. Cast Rachael Taylor, Amir Farhang, Ali Washnevsky, Earl. An Olive Juice Production.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
