Created by agency David&Goliath, this short for Kia takes the guise of a summer blockbuster movie replete with car chases as a getaway driver and a romantic co-lead try to escape a life of crime. Carrying the tongue-in-cheek title of “The Features Film,” this short literally promotes Kia’s many vehicular features–ranging from safety to creature comfort and high performance tech that helps our heroes elude their crime syndicate pursuers.
The getaway couple hop into every feature-laden Kia they can get their hands on to outwit an endless array of desperate thugs and a menacing crime boss. The story unfolds across one night, as the getaway driver enlists eight “A-List” Kia models–Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento–to help he and his accomplice make good their escape.
Making cameo appearances throughout the film are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film.
“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”
Ozan Biron directed “Features Film” via production company Slice.
Credits
Client Kia Motors Agency David&Goliath David Angelo, founder & creative chairman; Laura Forman, chief strategy officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, John O’Hea, group creative directors/art directors; Steve Clarke, group creative director/copywriter; Chris Mead, associate creative director/copywriter; Kris Wong, associate creative director/art director; Paul Albanese, managing director, broadcast production; Peter Bassett, managing director, integrated production & technology services; Justine Kleeman, executive producer; Genevieve Shah, producer; Meagan Steinkamp, Kurtis Mirick, digital designers, motion designers. Production Company Slice Ozan Biron, director; Ted Herman, exec producer; Trevor Cawood, producer; Philip Fyfe, line producer; Macgregor, DP. Editorial Spinach Adam Bright, editor; Jason Dopko, editor (courtesy of Lost Planet); Marshall Thompson, Ethan Jacob, assistant editors; Juliana Rodzinski, assistant editor (courtesy of Lost Planet); Patricia Gushikuma, post producer; Jonathan Carpio, exec producer. Motion Graphics Co. Ampersand Postproduction The Mill Matthew Osborne, colorist; Andrew Gilson, producer; Blake Rice, Jessica Amburgey, color associate producers; Emma Hertz, coordinator; Steve Cokonis, VFX supervisor; Adam Lambert, 2D lead Sound Lime Rohan Young, sound designer/mixer; Jeff Malen, miser; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer. Music Companies Alibi, APM, Wolf at the Door Song: “Tracking The Target” Benjamin Hayden (PRS), composer; Alibi Generator (ASCAP), publisher; Alibi Music, LP, master. Song: “Galactic Paradox” Doug Moss (ASCAP), composer; Alibi Generator (ASCAP), publisher. Alibi Music, LP, master. Song: “Desert Trap” Sheridan Paul Tolngue (PRS), composer; APM, library. Song: “Dark Tunnel” Nicholas Alexandre Robert Deroo (SACEM) composer; APM, library. Song: “Radius” Max Cameron Concors (ASCAP), composer; APM, library. Song: “Stolen Muscle Car” Ethan Hunter (PRS 50% and Brett Weir (RS), 50%, comnposers; AMP, library. Song: “Give It Everything” Victoria Faith Beaumont (PRS, 25%, Stephen Gilmartin (PRS) 75%, composers; AMP, library. Song: “The Getaway” Bradley Denniston, composer. Wolf at the Door, music house.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
