For many Europeans, the easing of the lockdown means the chance to re-experience the sensations they’ve been missing, and for Honda Lovers, this means getting back on the road.
Honda recognizes that, for most people, priorities have shifted, and buying a new vehicle isn’t at the top of the list. That’s why the brand’s new “Be Moved Again” campaign, conceived by Sid Lee’s European bureau and Hakuhodo, is about reconnecting on an emotional level and it’s an invitation to revive those unique sensations we experience behind the wheel, a message that connects audiences globally.
Directed by Yoann Plard, the “Be Moved Again” spot represents a new day, a new beginning–a soothing daydream accompanied by a soft narration that reminds us of the driving sensations we’ve missed. The film helps us relive those feelings, like “the sense of calm at dawn, driving down an open road” and “playing hide and seek with the sun” while reminding us how urban driving is about “feeling the pulse of your city.” The film takes viewers on a quiet journey of the little things that are all too easy to take for granted.
“Be Moved Again” is running online in European markets.
CreditsClient Honda Motor Europe Agency Sid Lee Paris Sylvain Thirache, executive creative director; Ludovic Gontrand, Yoann Polard, art directors; Chloe Lefour, Jillian Young, copywriters; Bruno Lee, strategy managing director; Trisha Mitra, strategist; Thomas Laget, head of production; Benoit Fernandes, producer. Hakuhodo Katsui Ryoichi, managing director; Masahiko Iiyama, head strategist. Production Yoann Plard, director. Postproduction Nightshift Beatrice Cousin, post supervisor; Maxime Mourey, grading. Editorial Eymeric Nicolas, editor. Sound Studio Benzene Music Benzene Uprise
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More