Directorial duo Rubberband, handled by production house SMUGGLER, continues their collaboration with Lewis Del Mar in this music video titled “TV.” Supporting the NYC-based group’s sophomore album AUGUST, the video had rubberband in conjunction with lead animator James Stewart use pandemic-sparked restrictions and production limitations to their advantage, creating a tactile, stop-motion animated kaleidoscope-like piece of work.
It’s the literal manifestation of multimedia overload as commentary on the information saturated world. The different layers of the music video feel reminiscent and representative of a modern media diet, a visual metaphor and embodiment of how we interact with different outlets and channels with a throwback, handmade feel.
A statement from rubberband read, “‘TV’ was the second music video we directed for Lewis Del Mar during the lockdown. We worked closely with our insanely talented and hardworking co-director and lead animator James Siewert who really deserves the lion’s share of the credit for the time he put into this project. We thought a lot about being inundated with information. How the way we understand and relate to information-in-media is shaped by far more than its content— how the quantity and methods of consumption create their own infinitely complex rhythms and meaning. About what emerges in the wake of traditional retention of information. We wanted to explore what arises in that space, and to visualize that new, often overwhelming experiential reality of engaging with the world on a daily basis through media.”
