Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. The collaboration has yielded the “Irresistibly Advanced” campaign.
Director Noah Marshall and co-director Nick Kelly of Sweetshop teamed on this campaign film which features a re-composed version of the song “Strangers in the Night” by composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.
Credits
Client Audi Australia Agency The Monkeys (part of Accenture Interactive) Scott Nowell, co-founder, group chief creative officer; Scott Dettrick, creative director; Harry Boothman, Bart Pawlak, copywriters; Joash Tham, Simon Cox, art directors; Mel Watson, designer; Penny Brown, head of production; Kaija Wall, sr. TV producer; Tanith Williamson, sr. integrated producer; Kit Landsdell, business strategy director. Production Sweetshop, Sydney Noah Marshall, director; Nick Kelly, co-director; Stefan Duscio, DP; Llew Griffiths, producer. Casting House Mullinars Editorial The Editors Tim Mauger, editor; Stu Cadzow, artist. Color Company 3 Tom Poole, colorist; Alistair Pratten, exec producer. Music Soundtrack: re-record of “Strangers in the Night”; Turning Studios, music license; Elliot Wheeler, composer; Carla de Menezes Ribeiro, producer. Record & Mix Song Zu, studio. Simon Kane, engineer; Katrina Aquilia, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
