This spot for Organic Doggie Treats delves into the inner thoughts of a canine who reflects on years of wearing a collar, being muzzled and restricted by a leash. The pooch then observes that in turn people are whining about wearing a little mask–a tad self-centered, don’t you think. Man’s best friend gets a kick out of the irony–and isn’t afraid to say so.
Kiran Koshy of production house Slash Dynamic directed the pro-mask wearing PSA which is titled “Muzzled.” Koshy also served as creative director, DP and editor.
Koshy is an alum of the 2017 15th Annual SHOOT New Directors Showcase. He earned Showcase inclusion on the strength of Organic Doggie Treats' "Unsullied."
Credits
Client Organic Doggie Treats Agency Nigel & Co. Creative Brian Dunaway, writer. Production Company Slash Dynamic Kiran Koshy, creative director/director/editor/DP. Voiceover Brian Dunaway Color Charles Gerstner, colorist. Music + Mix Breed Music + Sound, Dallas
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
