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    Visit Milwaukee, Hanson Dodge, Director Cody LaPlant Show That “Unique Unites”

    By SHOOTUpdated:No Comments1478 Views

    Visit Milwaukee, the convention & visitors bureau dedicated to providing information on all things to do in Milwaukee, is using the occasion of the albeit virtual Democratic National Convention to help shine a spotlight on the city.  The organization has created two :30s–including this film titled “Unique Unites”–that highlight local talent and reinforce the city’s place as a cultural epicenter.  

    “Unique Unites” features a music track from local artists Sista Strings.  It juxtaposes unexpected and surprising elements of the city side-by-side to bring to life the idea that Milwaukee is a place for everything and everyone.  As the Sista Strings sing out, “Oh, it’s good.”

    Both spots were created in partnership with the local independent advertising agency Hanson Dodge and were produced using local crews. Cody LaPlant of Cody LaPlant Films directed. 

    Credits

    Client Visit Milwaukee Megan Suardini, chief marketing officer. Agency  Hanson Dodge Chris Buhrman, executive creative director; Joe Ciccarelli, creative director; Jillian Turbessi, Ben Halpin, art directors; Mike Betette, copywriter; Michael Joyce, producer; Brad Rochford, editor. Production Company Cody LaPlant Films Cody LaPlant, director. Editorial Wonder Wonder John Elmendorf, editor; Adam Rosenbaum, animation. Music Sista Strings

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cody LaPlantHanson Dodge



    Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”

    Tuesday, December 3, 2024

    Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More

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