Fred Armisen, of Saturday Night Live and Portlandia fame, directed and stars in this spot in which he portrays an artisan/exec of some sort working remotely from home, talking to his office team–only to have his wife and kids interrupting constantly by blending smoothies at a high decibel level. The noise follows him from one room of their house to the next–at least he’s able to roam about freely, always connected thanks to Google’s Nest Workspace Expander.
This piece is one of 30 in an ambitious client-direct campaign turned out by Armisen via RadicalMedia which represents him as a director of commercials and branded content.
Produced during the pandemic, the campaign promotes various Google products in terms of how they’re used by people–all portrayed by Armisen. The Google smart-home devices are brought to the marketplace in this campaign with a playful sense of humor.
CreditsClient GoogleStore.com Production RadicalMedia Fred Armisen, director/actor; Sal Totino, ASC, AIC, cinematographer; Frank Scherma, Gregg Carlesimo, executive producers; Kathy Rhodes, line producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More