This global Sony PlayStation 5 spot opens on our hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly.
Next we see our hero in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it.
We then see her make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits–she takes aim again, she’s ready.
This latest ad in the “Play Has No Limits” campaign form adam&eveDDB was directed by Dan DiFelice of Biscuit Filmworks, with Time Based Arts serving as VFX/post studio.
“Back in June we introduced the world to PlayStation 5 and our new global tagline, ‘Play Has No Limits,’ an expression of the PlayStation brand and our spirit. It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible,” said Mary Yee, VP of global marketing. “Today, we are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”
Credits
Client Sony Interactive Entertainment/PlayStation 5 Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Clarissa Dale, John Trainer-Tobin, creatives; Nikki Cramphorn, Jack Bayley, producers; Clio McLeary, assistant producer; Simon Adamson, executive content director; Jessica Taylor, head of content; Sophie Chaytor-Grubb, social director; Matthew Osborne, sr. content creative; Marceline Le Gaufey, digital display lead; Richard Bailey, assisted integrated producer; Hash Milhan, interactive creative; Rhys Martin, designer; Ben Aldrich, Jack Christian, front end developers. Production Company Biscuit Filmworks Dan DiFelice, director; Cathy Green, producer; Rupert Reynolds-MacLean, managing director & exec producer; Gabija Lauce, production manager; Roma Nesi-Pio, production coordinator; Steve Annis, CGI DP specialist. Editorial Trim Paul Hardcastle, editor. Postproduction/VFX Time Based Arts Chris Aliano, post producer; Francois Roisin, James Allen, VFX supervisors; Sheldon Gardner, Manolo Perez, Stephen Grasso, Luke Todd, Leo Weston, Adam Patterson, Matt Shires, Bernardo Varela, Grant White, Will Robinson, Linda Cieniawska, Jiyoung Lee, 2D artists; Mike Battcock, Federico Vanone, Sam Osborne, Zoe Sottiaux, Walter How, Emma Malric, Tim Phillips, Nick Smalley, Chris Wood, Ben Cantor, Patrick Harboun, Ihor Obukhobvskhi, Fed Guzzardo, Nigel Timms, Oscar Diez, Ian Baird, Joffrey Zeitouni, Magali Barbe, Francesco Ferraresi, Steve Dato, Sebastian Mayer, Robert Kolbeins, Tony Alamo, Pavel Mamichev, Abner Marin, Thanos Topouzis, Tom Di Stasio, Michael Hunault, Felix Chan, Francois Pons, Julien Fradin, Mattias Lullini, Thomas Brockmann, Stuart Turnbull, Vincent Thomas, 3D artists; Lewis Crossfield, colorist. Music Duncan Smith, James Marshall (Sony UK), music supervisors. Soundtrack: “Void”; Luke Atencio, composer. Audio Post String & Tins Laura-Leigh Smith, audio post producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
