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    Top Spot of the Week: Daniel Wolfe Directs “The Longest Night” For TAG Heuer, DDB Paris

    By SHOOTUpdated:No Comments3973 Views

    To mark its 160th anniversary, TAG Heuer is relaunching its iconic collection, TAG Heuer Carrera, born from a passion for motor racing. To promote the occasion, DDB Paris teamed with TAG Heuer to create a campaign featuring an endurance racing car driver behind the wheel at night, overcoming seemingly impossible challenges with mental strength, resiliency and sheer passion for action.

    A prime component of the campaign is this 100-second film, “The Longest Night,” directed by Daniel Wolfe via production company Standard.

    “More than a classic endurance racing video, the idea is amazing. Clean. Primal. Archetypal. We’re tapping into something deeper, into a collective unconsciousness. Ever since I saw Le Mans, I’ve loved TAG Heuer, loved the brand’s deep-rooted connection and love of motorsports. And from that, exploring cinema’s relationship with man and the automobile,” said Wolfe. 

    At the same time, an out-of-home and print campaign, shot by Magnum photographer Christopher Anderson, captures flashes of “The Longest Night” in beautifully rendered photos that focus on the concentration of the driver before giving way to the moment of action that decides the final outcome of the race. 

    “TAG Heuer is an iconic brand, offering a very unique proposition in the watchmaking world by combining high performance with refinement and sophistication, and we are very proud to bring its legacy to life with this first collaboration,” said Alexander Kalchev, chief creative officer at DDB Paris. 
      
    Starting September 3, the campaign will be diffused worldwide to support the recently released TAG Heuer Carrera Sport Chronograph, along with various activations on social media and other channels.

    Credits

    Client TAG Heuer Agency DDB Paris Alexander Kalchev, executive creative director; Benoit Oulhen, copywriter; Mickael Jacquemin, art director; Quentin Moenne Loccoz, producer; Jerome Deplatiere, post producer; Sebastian Genty, Claude Henri Galbois, strategic planning. Production Company Standard Films, Paris Daniel Wolfe, director; Benoit Debie, DP; Julie Mathieu, producer. Editorial The Quarry Paul Watts, editor. Cosmic Talents Maxime Pozzi Garcia, editor. Music/Sound Barking Owl, West Los Angeles Atticus Ross, composer; Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Barking Owl, West Los Angeles Mike Franklin, mixer. VFX Mikros Nicolas Huguet, visual effects

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Daniel WolfeDDB Paris



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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