This PSA looks to inspire girls to “Dare to STEM,” meaning to get involved in science, technology, engineering and mathematics (STEM). Created pro bono by ad agency Heat, the Ad Council spot features user-generated content from girls experimenting with STEM.
The PSA aims to help tween and teen girls overcome the intimidation that many may feel when it comes to STEM subjects by celebrating the exciting, fun, unexpected and messy elements of science, tech, engineering and math.
Client Ad Council, STEM Agency Heat Elaine Cox, Jones Krahl, Milton Correa, executive creative directors; Tracy Smith, head of design; Dima Rigby, creative director; Lora Faris, sr. writer; Zac Carroll, sr. art director; Nicole Lewis, designer; Elisa Moore, head of production; Aimee Bosley, integrated producer; Heather Ruder, executive digital producer; Geoff Guinta, executive producer; Molly Cabe, head of strategy; Haley Derrah, associate strategy director; Zoe Dunnington, lead platform strategist; Anna Klembarova, lead influencer strategist. Production Unit9 Sound Design Barking Owl
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
