A splash of ink morphs into late legend Kobe Bryant, as he slam dunks to the thunderous roar of fans in “Dear Kobe” for Nike China. Directed by Francois Rousselet of Division + The Pandemic Story for Wieden+Kennedy Shanghai, the emotional tribute blends live action with stylized animation by Mathematic VFX in a poignant homage to Bryant’s Academy Award-winning animated short “Dear Basketball.” Set to a tranquil piano score, the spot juxtaposes young fans and athletes inspired by the legend with animated montages of memorable gameplay.
Mathematic designed the animation with ink splotches that transform into characters, props and environments, in order to reflect and symbolize memories and Chinese tradition. Designers rotoscoped line animation over footage shot in camera, tracing Bryant’s face and background environments to give the spot a hand-crafted flair and fresh aesthetic. To express greater depth and emotion in the line animation, the Mathematic team added shadows and details that mirrored the original footage and further captured Bryant’s resemblance.
Credits
Client Nike China Agency Wieden+Kennedy Shanghai Ian Toombs, Vivian Yong, executive creative director; Jeff Fang, Matt Meszaros, creative directors; Josh King, Michael Mcguire, sr. creatives; Zhong How, art director; Gem Xu, copywriter; Bernice Wong, executive producer; Fang Yuan, sr. producer; Fish Ho, head of designers; John Yao, designer. Production Division + The Pandemic Story Shanghai Francois Rousselet, director; Jules De Chateleux, Ay Wei Wong, exec producer; Areta Mak, producer; Ser Ping Lee, line producer; Zhang Ye, production manager; Jo Chan, 1st assistant director; Avivi Wang, stylist; Liing Li, assistant stylist; Hsiao Shu Chang, art director; Kuan Li Huang, assistant art director; Le Dong Jun, DP; Ariel, Sun Yi Tong, Xu Chen Jie, casting. Ink Shoot Division Francois Rousselet, director; Jules de Chateleux, producer; Lola Burelle, line producer; Yue Wu, illustrator; Stephane Levallois, ink artist; Arthur Sevetre, ink assistant; Amine Berrada, DP; Marin Robiquet, 1st AC; Gabin Roux, photo assistant; Michael Richez, location manager. Editorial Trim Editing, London Vid Price, editor; Noreen Khan, producer. VFX/Animation Mathematic Paris Guillaume Marien, exec producer; Rebecca Rice, executive creative director; Yue Wu, illustrator; Stephane Levallois, background illustrator/ink choreographer; Nadege Moreqau, Sebastian Eyherabide, line producer; Emeric Samier, project supervisor; Bishoy Gendi, lead animator; Hozen Britto, Peter Lowey, Reg Isaac, Chiara Sgatti, Pierre Rutz, Xavi Siria, Joe Cheng, Marianne Le Moigne, Adeline Jactat, Rémi Bastié, Chloé Hamon, Boris Belghiti, Clara Estable, Clemence Drion, David Bradshaw, animators; Daniel Rodrigues, lead compositing; Emeric Samier, Bertrand Avril, Arnaud Laplace, Vincent Ewald, Julien Michel, David Pelletier, Astrid Tessier, compositing artists; Clement Germain, lead Flame artist; Hugo Aymerich, Greg Langlois, Flame artists. Postproduction MPC Shanghai and LA Rachel Zhao, Sasha Price, post producers; Barry Greaves, shooting supervisor; Ricky Gausis, Nikola Stefanovic, colorist; Eason Wu, online aretist. Bottles Shanghai Min Fei Xu, producer; Ying Qi Liu, online artist. Audio Lime Studios, Santa Monica Rohan Young, sound designer; Joel Waters, mixer; Susie Boyajan, exec producer. Collin Thomas, assistant mix engineer. Audio Hush Studios Shanghai Bonie Wu, exec producer; Eson Wang, sound engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
