In this tongue-in-cheek Superior Seminar–part a campaign from BBH NY for Crystal Dynamics and Square Enix–the Hulk provides a how-to on smashing things, an area in which he has great expertise. The comedic Hulk seminar is one of three such tutorials–the others by Iron Man and Mrs. Marvel, respectively–that along with a CG trailer promote the release of the new Marvel’s Avengers video game.
BBH NY enlisted the help of director Jordan Vogt-Roberts (Kong: Skull Island) of RSA Films, visual effects studio Industrial Light & Magic (ILM) and Skywalker Sound for the campaign.
Although the whole team was physically spread apart due to COVID-19, the story inspired them to come together and make something memorable. In the midst of a pandemic that’s forced us to isolate, there couldn’t have been a better time for the Avengers, with a one-of-a-kind game underscoring the point that we’re stronger together.
CreditsClient Crystal Dynamics and Square Enix/Marvel’s “Avengers” Agency BBH NY Rafael Rizuto, chief creative officer; Jonathan Mackler, executive creative director; Lucas Bongioani, group creative director; Diego Fonseca, Scott Cooney, creative directors; Hora Somani, Bruno Francino, associate creative directors; Ben Cascella, sr. copywriter; Lukas Weber, designer; Brooke Kaylor, head of production; Tom Callard, head of planning; Dylan Fauss, strategist. Production RSA Films Jordan Vogt-Roberts, director/exec producer; Buddy Brakha, exec director; Julien Lemaitre, producer; Bryan Chojnowski, associate producer. VFX Industrial Light & Magic Katherine Farrar Bluff, sr. producer; Karen Kelly, associate producer; Jeff White, VFX producer; Scott Benza, animation supervisor; Bruno Baron, CG supervisor; Lauren Fong, production manager; Nick Johnson, associate production manager. Editorial Mackenzie Cutler Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Audio Skywalker Sound Al Nelson, sound designer; Gwendolyn Whittle, ADR supervisor; Pete Horner, audio engineer/mix. Sound Design Gypsy Sound William McGuigan, sound design Music Sizzer Music, original composition
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More